Afinitor / Novartis
Lead copywriter
Grey Healthcare Group, NYC
In May 2011, Novartis added a new indication to the portfolio of Afinitor, a versatile targeted therapy used to treat a type of kidney cancer, a childhood tumor, and now a type of pancreatic cancer. We’ve revisited the look of the site for the new indication.
Lead concept / copywriter
Saatchi & Saatchi Wellness, NYC
In support of FightWomensCancer.com and CancerInformation.com, we brainstormed a simple, visually engaging, interactive way to let anyone whose life has been rocked by a cancer diagnosis share and inspire others. The Wall of Survivorship asks you to share a ribbon on behalf of yourself or someone else, and to show your support for women facing the challenge of cancer.
My partner at Saatchi and Grey, Heath Bodell, and I were proud to find out that, at the 2010 DTCs, the Wall of Survivorship won Gold for Best Digital Media!
MyFlexpen Homepage / Novo Nordisk
Lead copywriter
Grey Healthcare Group, NYC
As part of a refresh of the digital assets of Novo Nordisk’s diabetes portfolio, Grey was asked to update the MyFlexpen.com homepage.
Concept / lead copywriter
Saatchi & Saatchi Wellness, NYC
Allegra is a popular brand that wants an energetic, fun site. We explored several concepts and arrived at a modern, inviting space that really emphasizes the brand’s colors and whole-family appeal. We also created simple, addictive games that help keep visitors on-site.
CancerInformation.com / sanofi-aventis
Lead copywriter
Saatchi & Saatchi Wellness, NYC
In order to consolidate a suite of nearly a dozen different unbranded sites, we created CancerInformation.com, a consumer home for all of sanofi-aventis oncology’s education material. This site offers support for people facing all types of cancer diagnoses, as well as their loved ones. I named the site and helped it grow over the course of a year and a half into a fully interactive, contemporary center for information on cancer and survivorship.
Atlas Obscura
Senior editor
Atlas Obscura travel website (contractor), Brooklyn
One of my favorite projects, Altas Obscura is a rich travel website geared towards the obscure, hidden, off-the-beaten-path, and just plain cool. I’ve edited hundreds of pages for the company’s founders, and I’ve written entries and other content myself. This site has a very bright future.
MULTAQ.com – DTC Bronze / sanofi-aventis
Copywriter
Saatchi & Saatchi Wellness (contractor), NYC
Along with several other writers, I developed the award-winning site for MULTAQ, a new atrial fibrillation medication. The site features interactive videos and infographics called “Show Me Mores” and offers downloadable resources and a patient educational brochure.
In addition to the site itself, I worked to develop the online communications for MULTAQ’s contact program, MULTAQ Matters.
Lead copywriter
Saatchi & Saatchi Wellness, NYC
To help promote the Kaleidoscope ice skating show, I named, planned, and then wrote FightWomensCancer.com, showcasing how sanofi-aventis’s oncology division is working to help women and their families fight cancer.
Pomp & Circumstance
Senior editor
Pomp & Circumstance magazine, Brooklyn
Pomp & Circumstance is a lifestyle magazine for the growing demographic of positive 18- to 34-year-olds who want global commentary on their urban passions. Pomp reengages readers with their changing world through sharp, confessional commentary on a range of topics from technology and nature to fashion and politics.
In addition to writing articles and editing the Technology & Faith section, I’ve helped guide Pomp from our first issue on, writing many of its marketing materials and helping strategize advertising, events, and more.
JEVTANA.com / sanofi-aventis
Lead copywriter
Saatchi & Saatchi Wellness, NYC
I developed concepts and copy for JEVTANA, a new sanofi-aventis therapy to treat advanced prostate cancer. The full site will be available soon, featuring in-depth educational content.
Writer (contract)
Electric Literature, magazine/literary brand, Brooklyn
My friends started a highly successful literary magazine and brand called Electric Literature that has now grown into the notorious Broadcastr popular storytelling platform. I’ve written several reviews for their blog, The Outlet, and I hope to keep doing so, from time to time. Their work is as important as it is well executed.
AFib Support Team / sanofi-aventis
Lead copywriter
Saatchi & Saatchi Wellness, NYC
To support the MULTAQ brand, sanofi-aventis offered the AFib Support Team, an unbranded team of experts on heart health, and I developed their online home.
Acorda.com / Acorda
Copywriter
Saatchi & Saatchi Wellness, NYC
I helped develop copy for the online corporate home of Acorda Therapeutics, the creators of AMPYRA, a breakthrough medication to help people with multiple sclerosis walk faster.
